Many Kazakhstanis looked for wipes with antibacterial and refreshing effects. In addition, the increasing standard of living and busy lifestyles of consumers in urban areas supported growth of wipes in Kazakhstan.
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One of the key drivers of wipes consumption was their convenience. Wipes in Kazakhstan continued to record stable development in 2015, with innovative formulas, new scents and the enhancement of a number of brands.
Other wipes categories, meanwhile, are set to see increased sales as they become more widely distributed in urban areas and beyond. The launch of domestic brands is set to give a much needed boost to windows/glass wipes, dry electro-static wipes and furniture wipes. Home care wipes and floor cleaning systems is expected to generate the highest value growth rates in constant 2015 terms over the forecast period. With consumer awareness increasing, sales of wipes are expected to see considerable growth during the forecast period. In spite of these cultural issues, wipes became more popular during 20 and good growth rates were recorded in the category in both volume and value terms. Most consumers do not have sufficient awareness about the applications and consumption of wipes and the use of alternative products such as tissues is very common.
Using different forms of wipes remained a new concept in Iran during 2015. New fragrances also differentiate these products from baby wipes. Promoting segmented wipes with specific benefits and natural ingredients proved attractive to consumers. Manufacturers can leverage that familiarity and the fact that consumers already use baby wipes for different purposes such as face and hand cleansing. The strong awareness of baby wipes represents a challenge but also an opportunity for other personal wipes. Additionally, baby wipes benefited from innovation and promotional activities. Other products were unable to achieve differentiation significant enough to encourage purchases. The only category that was able to compete with baby wipes was intimate wipes, which were marketed as a specific solution and complementary to intimate hygiene. The wide availability and low prices of baby wipes attract all family members. The strong attachment of consumers of all ages to baby wipes continued to hamper growth in other wipes categories. Ongoing growth in the size of cities is also expected to encourage a stronger focus on hygiene, whilst busier lifestyles will result in more consumers being willing to pay for convenience and time-saving. Baby wipes will continue to see the strongest growth rate, driving sales in wipes. The demand for wipes is expected to continue growing strongly over the forecast period in Algeria. Indeed, the distribution of lower-priced domestic brands widened during the review period, which enabled more households to afford these products.
Urbanisation also encouraged this trend, resulting in a growing number of parents having easy access to affordable baby wipes. Thus, wipes benefited from a shift towards more modern baby care practices in Algeria during the review period, with parents becoming increasingly focused on hygiene and convenience. Wet Wipes Growth Projection In Key Booming Markets(2)Ĭonvenience remained a major trend in 2016, with consumers working longer hours and leading more hectic lifestyles. In the booming markets like BRIC (Brazil, Russia, India and China) countries alone, an estimated one billion customers are expected to enter the middle class in the next 10 years. Middle-Eastern countries and Africa, South America and Eastern Europe are predicted to grow over smaller bases but stable rising demand is still being witnessed in recent years. Developing regions like Asia-Pacific Areas like China and India will show a rapid growth for wipes – due to the industrial expansions leading to express economic growth. The market has developed from almost non-existence to a $4.5 billion-plus powerhouse.ĭeveloped regions like the U.S., Western Europe and Japan will continue to lead the global wipes market because of the large affluent population and lifestyle trends focused on time saving products. During the past 10 years and more notably during the past five years, an immense surge in the consumption of wipes on a global level has been seen.